WHY WE DO IT
WHY WE DO IT
IMPORTANCE OF TEAM
It’s very valuable for a family to adopt a team mindset. This mindset bolsters the desire to become more than by silently pressing upon each member in the family the responsibility of a shared goal. For example, an NBA team consists of strangers from various backgrounds having an assortment of behavioral and character flaws. However, in spite of the flaws and differences that exist amongst them, the good teams make it to the playoffs, and the great teams win championships. This only happens through practice, learning the playbook, and buying into the vision of winning that's set by the coach. Questions: Who’s your coach? What does winning look like for your family? How would you know if you made it to the playoffs?
I hope you’re starting to realize that without a set goal/vision encapsulated in a team mindset, your family may flounder towards becoming average. If this is your family, stop! Families were never created to be average. A family by title alone is a great diamond stored in a lump of coal, waiting for the necessary effort to surface to grind away the smut, revealing a unique value of reflective benefits to others and yourself. Our point, a family is an organic formation with intrinsic benefits. On the other hand, a team is a formation of minds wired to achieve a goal. Why not be both?
IMPORTANCE OF FAMILY BRANDING
To brand literally means to impress or burn a mark upon with a hot iron. In today’s society we are branded or impressed upon daily. For example, what comes to mind when you think of a hamburger, french fries, or pizza? Whatever image popped inside your mind is the burn mark of branding. Odds are when your family thinks of the previously mentioned items the brand marks will differ. This is common due to personality traits which furthers our point. Is it good that differences make up what is common across your family? No! When your son and daughter thinks about his or her family a consistent image should appear in their mind. Followed by strategic buzzwords that you use as a family.
